Prime Time is peak time for mobile gaming and social media
TweetFollow Us on Twitter

Prime Time is peak time for mobile gaming and social media

Mobile gamers and social networkers spend the most time playing games or posting updates during TV prime time -- weekdays from 8-10 pm -- according to an hour-by-hour analysis of Arbitron Mobile smartphone panelists (www.abitron.com) in the United States during the fourth quarter 2012.

Five functions -- –voice calls, messaging, browsing, social networking, and gaming -- dominate weekday smartphone use by Arbitron Mobile panelists in the U.S. The average time per hour for each of the five top smartphone functions rises sharply until the 9-10 am hour when messaging, browsing, social networking, and gaming enter a late morning plateau.

The plateau exception: mobile voice calls. Average time per hour continues to increase until noon, when it sags slightly over the lunch break, and then accelerates again to a 5 pm peak. Both mobile social media and mobile gaming see a slow increase in their average time per hour for Arbitron Mobile smartphone panelists starting with the 1 pm and 2 pm hours, respectively.

The late afternoon hours of 4 and 5 mark a significant inflection point for smartphone usage patterns among Arbitron Mobile panelists in the U.S. Starting at 5P pm, the average time per hour for voice calling falls off sharply. At the same time, average time per hour for mobile gaming and social networking begins a sharp acceleration toward their respective peak hours of 9 pm.

Messaging begins a slow decline at 4 pm that continues until 9 pm. It then begins a sharper decline in average time per hour that goes on into the after midnight hours.
The end of the workday exception: mobile browsing, which maintains a consistent average time per hour from 10 am through 10 pm. As prime time wanes, browsing then declines at a slightly lower rate than other top smartphone activities.

Mobile gaming and social media activities accelerate between 5 pm and 6 pm to their hourly peaks in TV prime time. Around 10 pm, the average time per hour for gaming and social networking begins a steep decline that continues into the early morning, when the workday-based cycle begins again.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

CrossOver 14.1.3 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Little Snitch 3.5.3 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
OmniGraffle Pro 6.2.3 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniFocus 2.2 - GTD task manager with iO...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
Cocktail 8.4 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
PDFKey Pro 4.3 - Edit and print password...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Kodi 15.0.beta1 - Powerful media center...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
DiskCatalogMaker 6.4.12 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
Macs Fan Control 1.3.0.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more

Moleskine Timepage – Calendar for iCloud...
Moleskine Timepage – Calendar for iCloud, Google & Exchange 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: The most elegant calendar for your pocket and wrist, Timepage is a... | Read more »
QuizUp Gets Social in its New Update
Plain Vanilla Corp has released a new and improved version of their popular trivia game, QuizUp. The app now emphasizes social play so you can challenge friends from all over the world. [Read more] | Read more »
The Deep (Games)
The Deep 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Swipe Controls Delve into the deep in this retro rogue-like! Swipe to move your diver around and keep away from the enemies as you... | Read more »
Battle of Gods: Ascension (Games)
Battle of Gods: Ascension 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: TURN-BASED TACTICAL COMBATFight tactical battles against the forces of Hades! In Battle of Gods: Ascension you play... | Read more »
Shadowmatic's Latest Update Adds a...
Shadowmatic's shadowy shadow-ness is getting a little shadowy-er thanks to a recent update that adds an Arcade Mode. [Read more] | Read more »
Sunrise Calendar and Slack Have Assimila...
Wunderlist is perhaps one of the most populat and beloved productivity apps on the App Store - and now it's gone and incorporated itself into other useful services like Sunrise Calendar and Slack. [Read more] | Read more »
Crossy Road Devs Hipster Whale are Bring...
Hipster Whale, the minds behind the rather popular (and rather great) Crossy Road, have teamed-up with Bandai Namco to create PAC-MAN 256: an absolutely bonkers looking maze runner chaser thing. | Read more »
Meet the New Spotify Music
Spotify Music  has a lot going on. They're introducing 3 new modes to serve all your musical needs, with the "Now" start page  gives you curated playlists based on your particular tastes. As you listen the app will learn more about your tastes and... | Read more »
What the Apple Watch Gets Right, and Wha...
| Read more »
Celebrate PAC-MAN's 35th Birthday W...
BANDAI NAMCO Entertainment America is celebrating PAC-MAN's 35th anniversary by releasing updates for PAC-MAN and PAC-MAN Lite for iOS. [Read more] | Read more »

Price Scanner via MacPrices.net

What Would the ideal Apple Productivity Platf...
For the past four years I’ve kept a foot in both the Mac and iPad camps respectively. my daily computing hours divided about 50/50 between the two devices with remarkable consistency. However, there’... Read more
PageMeUp 1.2.1 Ten Dollar Page Layout Applica...
Paris, France-based Softobe, an OS X software development company, has announced that their PageMeUp v. 1.2.1, is available on the Mac App Store for $9.99. The license can be installed on up to 5... Read more
Eight New Products For USB Type-C Application...
Fresco Logic, specialists in advanced connectivity technologies and ICs, has introduced two new product families targeting the Type-C connector recently introduced across a number of consumer... Read more
Scripps National Spelling Bee Launches Buzzwo...
Scripps National Spelling Bee fans can monitor the action at the 2015 Spelling Bee with the new Buzzworthy app for iOS, Android and Windows mobile devices. The free Buzzworthy app provides friendly... Read more
13-inch 2.5GHz MacBook Pro on sale for $120 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $979 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price for this model (except for Apple’... Read more
27-inch 3.3GHz 5K iMac on sale for $1899, $10...
B&H Photo has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. Read more
Save up to $50 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
New 13-inch 2.9GHz Retina MacBook Pro on sale...
B&H Photo has the 13″ 2.9GHz/512GB Retina MacBook Pro on sale for $1699.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price for this model from... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available starting at $679. An Apple one-year warranty is included with each MacBook, and shipping is free: - 11″ 1.4GHz/128GB... Read more

Jobs Board

Senior Software Engineer - *Apple* SIM - Ap...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
Architect / Senior Software Engineer, *Apple...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
*Apple* Pay Support Readiness Project Manage...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Hardware Design Validation Engineer - *Apple...
**Job Summary** The Apple Watch team is looking for a Hardware Design Validation Engineer. This person will be part of the Apple Watch hardware team with Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.