30.5% of small business advertisers plan to spend more in 2013
TweetFollow Us on Twitter

30.5% of small business advertisers plan to spend more in 2013

Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest "Small Business Marketing Forecast" by Ad-ology Research (MarketingForecast.com).

This annual study, now in its fifth year, also reveals that small business decision makers are investing their revenue back into advertising and marketing. 30.5% of SMBs who spend more than $1,000 on advertising plan to spend more in 2013 than they did in 2012.

"For the third consecutive year, more than half of all small businesses are confident that their sales will increase," says C. Lee Smith, president and CEO of Ad-ology Research. "It’s also the third year in a row where more than 90% of small businesses say their advertising budget will remain flat or increase."

Approximately 20.5% of small businesses plan to increase their ad spend on social media networks like Facebook, Twitter and LinkedIn. Most SMBs, however, have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

More than half of small business advertisers say they market to their customers on a 1-to-1 basis. It stands to reason then that direct response and email marketing will take the largest share of many small business budgets in 2013.

Of the small businesses that use email marketing, many are using it heavily. 19.1% sent out email marketing messages 11 times or more in the past 12 months, and 9.1% have sent out 26 or more emails over the past year. Constant Contact and MailChimp are currently the most popular email marketing services for small businesses.

"Mobile marketing will be increasingly important to small businesses in 2013," Smith says. "30.5% of SMBs will use mobile advertising, apps or texting as part of their advertising due in part to its ability to geo-target potential customers."

Other forms of digital marketing will continue to grow in popularity among SMBs:
23.4% of small businesses plan to increase their budget for website development

Optimizing their sites for search engines is a priority, with 20.5% planning for this activity in 2013. Although most small businesses don't currently take advantage of online/mobile video, 12.2% indicate they plan to spend more money and/or time on the medium in 2013

Marketing through daily deals, which as recently as a year ago was thought to be a very effective way for SMBs to advertise, has sharply declined. In fact, just 18% of small businesses plan to use firms like Groupon or Living Social as a way to advertise in 2013. That’s a drop of 67.7% in 12 months.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Battle Cars (Games)
Battle Cars 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Welcome to the world of Battle Cars. Battle Cars is a classic arcade top-down racing game with fast mini cars and funny weapons to... | Read more »
How to get started with live.ly
One could be forgiven for thinking that there are already plenty of streaming video apps out there. It's just that the App Store charts would insist that you're mistaken. [Read more] | Read more »
Rodeo Stampede: Guide to all Savannah an...
A "gotta catch 'em all" joke seems appropriate here, even though we're talking animals in Rodeo Stampede and not pocket monsters. By now you've probably had plenty of rides, tamed some animals and built yourself a pretty nice zoo | Read more »
Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than... | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and... | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the... | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $50-$100 off M...
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $849 $50 off list price - 11″ 1.... Read more
Brexit Vote Result Forecast To Slash UK 2016...
Uncertainty and economic volatility can be expected to increase over the next nine months, as the Brexit and concerns over the future of the EU hit IT investment, say Canalys market analysts, with... Read more
13-inch 256GB MacBook Air on sale for $1149,...
Amazon has the 2016 13″ 1.6GHz/256GB MacBook Air (model MMGG2LL/A) on sale for $1149.99 including free shipping. Their price is also $50 off MSRP. Read more
Haven App Launches New Age Of Wirless 911 Eme...
Haven from RapidSOS represents a transformation in access to emergency services from a phone call solely dependent on voice to a robust data connection for voice, text, medical/demographic data.... Read more
Cu Parachute 1.1 Retirement Success PLanning...
Tucson, Arizona based Indie developer Bradley McCarthy has announce the release of Cu (Copper) Parachute 1.1 for iPhone, iPad, and iPod touch devices — a tool with which users can continuously... Read more
Research and Markets Releases iPhone 6s Plus...
A new analysis report from Dublin-based Research and Markets observes that with the iPhone 6s Plus, Apple introduced a new rear camera module. The new device has similar structure and technology than... Read more
Apple refurbished Retina MacBook Pros availab...
Apple has Certified Refurbished 2015 13″ and 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
12-inch 32GB and 128GB WiFi iPad Pros on sale...
B&H Photo has 12″ 32GB & 128GB WiFi iPad Pros on sale for up to $80 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Towson...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.