With the holiday shopping season officially underway, PriceGrabber has released additional results of its second winter holiday shopping survey, revealing where consumers will shop for gifts this year.
When asked to select the ways they will shop this season, nearly all respondents indicated that they will do some online shopping from a computer. The number of consumers who plan to visit brick-and-mortar stores dropped by two percentage points to 46% compared to last year. Additionally, the survey results indicated that 16% of consumers will shop using a mobile device, compared with 13% last year. Conducted from Sept. 14 to Sept. 27, 2012, the survey includes responses from 2,469 U.S. online shopping consumers.
PriceGrabber’s data also saw an increase in the percentage of purchases that will be made from a mobile device this holiday season compared with last year. In 2012, the average consumer will make 6% of his holiday purchases from a mobile phone, 62% online and 32% in brick-and-mortar stores. In 2011, the average shopper said he or she would make only 4%t of purchases from a mobile phone, 63% online, and 33% in brick-and-mortar stores.
Of the survey respondents planning to use a mobile device to shop this holiday season, 37% said they plan to do the most shopping from their mobile device on Black Friday (Nov. 23). Cyber Monday (Nov. 26) followed closely with 36%. Eleven percent preferred the Saturday after Black Friday (Nov. 24) and 10% indicated Thanksgiving Day (Nov. 22). Only 6% plan to shop on Sunday, Nov. 25, from their mobile device.