Fifteen percent of online buyers intend to purchase the iPad mini immediately after its launch, according to the latest poll by Bizrate Insights (, a company that tracks consumer sentiment across its network of online buyers.

The top reason cited for not purchasing is a lack of a defined need, as reported by over 39% of respondents. Bizrate Insights launched questions on purchase intent of and primary reason for not purchasing the iPad mini. The survey is being conducted via the Bizrate Insights survey platform and offered to online buyers immediately after purchasing from the Bizrate Insights Network of over 5,200 ecommerce retailers in the US and Canada. The purchase intent question was answered by 705 online buyers and the reason for not purchasing question by 582 online buyers as of 5:15 pm (Pacific) on Oct. 24.

“Some have interpreted the initial percent of intended iPad mini buyers as low and others as high,” says Hayley Silver, vice president of Bizrate Insights, a division of Shopzilla. “For context, we saw a lower number in 2011 around the introduction of the iPad 2 — with the same top reason cited for not purchasing. These numbers today would indicate that Apple has another huge hit on its hands.”