Viewers are watching more TV now than ever — just not how they used to, according to the 2,306 participants of a new research study from . Here are three viewing trends that are changing TV forever:

° On demand and streaming are increasingly driving discovery. Forty-two percent are watching more streaming content than last year, and 89% of respondents said that they discovered new shows on demand or online after episodes or seasons aired.

° People are watching more paid videos. It’s not all freebies! Thirty percent of respondents who pay for video said that they are watching more paid video than they did in 2011.

° Many people are using mobile devices to watch TV. TV Guide found that 68% of respondents are watching one to five hours of video per week via apps on their mobile devices (including on their own TV Guide app for iPhone, iPad and iPod touch, which is available for free from the App Store).