Apple’s Passbook has proven to be an instant hit with Major League Baseball fans, Bob Bowman, CEO of MLB Advance Media, tells “MarketWatch” ( In its test run with four teams for the final two weeks of the season, 1,500 e-ticket buyers (12%) chose Passbook delivery.

“That adoption rate really floored us — there is no question our fans want digital tickets,” Bowman says.”“Fans can use the tickets, forward them to a friend, resell them, or even donate them to charity — and they never get lost or left at home.”

Passbook makes it easy for consumers to organize, manage and retrieve local coupons, loyalty cards, and other money-saving information from one place. It was introduced with iOS 6.