Valpak Direct Marketing Systems (, which specializes in print and digital coupons, has enhanced its iOS app, enabling consumers to now add their favorite local coupons from Valpak to the new iOS 6 Passbook,.

Passbook, announced by Apple last week, makes it easy for consumers to organize, manage and retrieve local coupons, loyalty cards, and other money-saving information from one place. With this new functionality, consumers will even be alerted with a reminder to use the coupon in their Passbook when they’re in close proximity to the business, says Michael Vivio, president of Cox Target Media, provider of Valpak. 

This feature will be available in the Valpak iOS app soon. It will be a free download at the Apple App Store.