“The Hollywood Reporter” (http://macte.ch/jqit3) says that Time Warner Cable is “hard at work at a cloud-based [TV] guide experience” and is open to giving up control of the user interface as it looks to make its service accessible via new devices, including Apple’s iPhones and iPads. This is reportedly what president and COO Rob Marcus told an investor conference in New York on Wednesday.

However, this doesn’t mean that Time Warner Cable is willing “to give up the customer relationship” as the company is committed to ensuring that people know its TV services are provided by TW Cable and not any device maker or other third party, the article adds. Deal details will depend on the partner and circumstances though, Marcus said at the Goldman Sachs Communacopia conference in New York.