Apple shares hit US$700 in after-hours trading before again dipping below that number.

“The enthusiasm over the new device [the iPhone 5], unveiled by Tim Cook and other executives Sept. 12, has provided the latest lift for Apple shares, which are once again at all-time highs and flirting with $700,” says “Forbes” ( “In the first 15 minutes of trading Monday Apple climbed as high as $699.50, before retreating to an 0.8% gain on the session at $697.17.”