According to new data from the Nielsen research group (, radio is still the dominant way people discover music (48%) — followed by tips from friends/relatives (10%), and YouTube (7%).

However, more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%), according to results from a Nielsen study of consumer interaction with music in the United States, the “Music 360.”

“The accessibility of music has seen tremendous expansion and diversification,” says David Bakula, senior vice president, Client Development, Nielsen. “While younger listeners opt for technologically advanced methods , traditional methods of discovery like radio and word-of-mouth continue to be strong drivers.  With so many ways to purchase, consume and discover great new music, it’s no wonder that the consumer continues to access and enjoy music in greater numbers.”