According to data from Adeven (, a mobile analytics and ad verification almost two-thirds of the Apple App Store software is “zombie” software. Adeven says around 400,000 App Store apps get no downloads, are invisible to users and have no ranking.

“The reality is there are only a couple of thousand apps that really make some kind of downloads,” Adeven CEO Christian Henschel told “GigaOm. “This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing.
“If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.”

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