“CNBC” reports that Samsung has emerged as the most valued brand by consumers in Asia, ending a four-year reign by Sony and ahead of close rival Apple, according to a survey by research firm Nielsen and media magazine Campaign Asia-Pacific.

Apple ranked second in the survey, and Sony placed third. The survey spanned 12 markets in Asia and asked 4,800 respondents to disclose the brand they felt was the best or the most trustworthy in 14 major product and service categories. You can read more at http://www.cnbc.com/id/48076119?__source=yahoo%7Cheadline%7Cquote%7Ctext%7C&par=yahoo .