id America ( has introduced the US$29.95 Hue Soft Grip case for the new iPad and iPad 2.

This case is precision made to be form-fitting with a rubberized surface coating that improves grip. It also features a special cut-out designed to work with the Apple Smart Cover to provide full protection of your device. The soft, form-fitting snap-on case is available in six pastel colors, including gray, pink, blue, green, white and violet.