iLuv Creative Technology ( is shipping their new line of multi-function, premium headphones and earphones, available for Apple, Android and other smartphone devices.

Originally debuted in January at the 2012 International CES in Las Vegas, the FitActive (pictured), Sweet Cotton and Sweet Cotton Mini headphones and earphones are designed for a crystal clear listening experience, according to Brian Yang, vice president of Sales and Marketing at iLuv. The lines are available in multiple color options for the fashion conscious consumer, and most of the line is equipped with SpeakEZ technology to answer incoming calls with the push of a button.

All styles are designed with an active lifestyle in mind, so consumers can easily listen to their music and talk on the phone on the go, Yang says. iLuv’s earphones are available at select iLuv retailers and have manufacturer’s suggested retail prices ranging from US$19.99 to $59.99.