The Mac gets some of the least publicity of all of Apple’s products. Some even predict the demise of Apple’s computer line is on the horizon.
Don’t bet on it. Macs will evolve — adding more iOS-like features and probably more integration with iOS devices to spur sales — but there’s LOTS of room for Mac growth. Eric Jackson writing for “Forbes” (http://macte.ch/cDzpG) correctly points out that the Mac is the most ignored part of the Apple portfolio.
He notes that the computer line has consistently grown faster than the PC industry. Macs grew their revenues 26% year-over-year in the last quarter and 22% for the last fiscal year. In fact, Jackson points out that the Macs’ growth rate is actually increasing over time, as “the Apple halo effect is truly starting to take hold.”
What’s more, the much-publicized death of the personal computer isn’t going to happen. The personal computer industry grew at 10% last year. As of today, Macs represent only about 10% of the computer market in the U.S. and about 5% globally. There’s nowhere to go but up.
In fact, as Jackson points out, if the growth rate continues, Macs could sell 55 million units in 2015 — up from 17 million last year. So don’t write that Mac obit just yet, folks.
— Dennis Sellers