China-based Proview Technology says talks with Apple over rights to the iPad name have stalled, according to “Bloomberg” (China-based Proview Technology). Proview says it owns the rights to the “iPad” name in China; Apple, as you might expect, disagrees.

“We are trying to contact Apple and set up a formal negotiation,” Proview’s attorny, Roger Xie, told “Bloomberg.” “We haven’t started any formal negotiation as of now.”

In February Proview filed a lawsuit in Santa Clara County (California) that brought the legal dispute to Silicon Valley. With that move, the brouhaha has went international.

Apple has threatened to take legal action against the Chinese tech firm known as Provide Techonlogy for inflaming an ongoing dispute over the iPad trademark. For more info go to .