The media tablet segment has evolved as a dynamic landscape since its inception about three years ago, evidenced by the fact that there are currently more than 220 models in the market.
While the Apple iPad remains the market leader in the media tablet segment, the buzz created by iPad has paved the way for more vendors to join the race, especially in the lower price segment. The market for sub-US$400 media tablets is expected to see significant growth over the next five years, occupying more than 60% of the market share by 2016, while the market for the over $400 segment is expected to shrink, according to ABI Research (http://www.abiresearch.com).
“The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China,” says Jeff Orr, group director, consumer research. “The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”
Wide aspect display media tablets (nine inches and above) are still favored in the market and accounted for more than 75% of the total media tablet volume in 2011, which is mostly attributed to the iPad 2. However, the trend in coming years is expected to be inclined toward display sizes between seven and nine inches as smaller-sized media tablets provide better portability options for end-users.