Sprint announces it has entered into a four-year deal valued at US$15.5 billion to sell the iPhone. The carrier says it expects iPhone-related revenue to outperform the deal. (Of course, I hope they would expect that).
“We expect the lifetime value of a typical iPhone customer to be at least 50% — yes, at least 50% — greater than a typical smartphone user, driven primarily by more efficient use of our network and lower churn,” Sprint CEO Dan Hesse said during the company’s third-quarter earnings call this week. Sprint also said it expects to sell more than one million iPhone handsets in the fourth quarter of this year.
— Dennis Sellers
