Purple 1.0 (http://www.purpleanimator.com/?prm) is a new Mac OS X that lets users create HTML5 content that can run on both iPad and iPhone, on Android and on desktop web browsers. Version 1.0 offers a wide range of features for creating a world in motion, from animations to interactive graphics and entire websites.

Content exported from Purple can be embedded as an HTML widget in other publishing tools. Among the software’s features is Photoshop Import. Purple lets users automatically deconstruct their Photoshop files into individual parts that can be animated. With a touch of a slider, users can interactively determine the output quality of the images while receiving immediate visual feedback.

For direct control and to preview the animations created with Purple, Software GmbH & Co. KG has developed Purple Moon. This iPad app automatically accesses any Purple installations running on a network and shows the generated content without the need of special configuration.

Purple requires Mac OS X 10.6 or later. It costs US$39.99 and is available worldwide exclusively through the Mac App Store in the Graphics & Design category.