At the IBC 2011 Conference and Exhibition, Adobe ( is showcasing new video technologies and initiatives designed to help media professionals to create, deliver and monetize premium video content across a myriad of platforms and devices.

For content delivery, Adobe is announcing a new version of Adobe Flash Media Server that can now deliver Flash technology to Apple iPhone and iPad devices a new version of Adobe Flash Access, a content protection solution that is available for the Android platform and showcasing widespread adoption of Adobe Pass, a TV Everywhere user authentication solution used by broadcasters.

For content creation, Adobe is announcing the acquisition of certain assets of IRIDAS, a specialist in high performance tools for digital color grading and enhancement of professional film and video, accelerated industry adoption of Adobe solutions for video creation, along with an expanded partner ecosystem.

Adobe will demonstrate its new solutions and highlight key customers and partner focused initiatives during the IBC 2011 Exhibition at its stand (Hall 7, Stand 7.G27) in the RAI Convention Center, Sept. 9-13.