I know of a few folks that hope that iWork will go the way of MobileMe and simply become part of Apple’s upcoming iCloud service. I wouldn’t mind an iCloud tie-in, but I don’t want iWork apps to be “just” cloud-based apps; I still want copies of the software and the documents I produce on all my hardware.
That said, it would be great if iWork gets a real on-line collaborative component (or equivalent) that will make it a real small business and student targeted competitor to Google Docs. Perhaps a finalized, mature, iCloud-integrated version of the iWork.com service that’s been in beta for about 100 years. Combined with free e-mail (.me and .mac), that would be a sweet public response to Google’s Android.
Sure, the iAd thing was a shot at Google, but the general public doesn’t really care about that. Public perception will be impacted more with real alternatives to things they see as useful to them — e-mail, documents, calendars, etc.
— Dennis Sellers