Analysts say the Xoom Android tablet (pictured) and Atrix smartphone are poor performers, despite heavy marketing campaigns launched by Verizon Wireless and AT&T, respectively, reports “InformationWeek” (http://macte.ch/H6OYb).
According to Pacific Crest analyst James Faucette’s channel checks, sales of the Xoom and Atrix have been “disappointing,” the article says. His research led him to cut Motorola’s revenue and earnings projections for the rest of the year and into 2012.
“Based on our checks, we believe overall sell-through trends for of the Xoom and Atrix have been disappointing,” Faucette said in a note to clients. “In particular, we believe Atrix’s lower-than-forecast volumes are a result of the $49 iPhone 3GS and the HTC Inspire, which kept Atrix sales well below forecast in spite of the marketing focus put on the Atrix by AT&T.”
While Faucette doesn’t provide any actual sales guesstimates for the Xoom, Deutsche Bank pegs the number of Xooms sold at just 100,000, according to “Business Insider” (http://macte.ch/gPN3V). It arrived at this estimate by checking the Android developer web site and tallying the number of devices using Android 3.0 Honeycomb.
Apple sold 300,000 iPads on the first week weekend it was available. Total sales are probably over 20 million at this point, notes “Business Insider.”