ASK Video Interactive Media (http://www.askvideo.com), a creator of software tutorials on DVD, is now offering their entire catalog of music software tutorial videos as digital downloads in addition to the original DVD format.

The move to download has been made possible by AVP, or Ask Video Player. AVP is built upon the company’s instruction delivery system and takes advantage of the latest technologies to give the user the best video experience possible, says Steve Kostrey, president of ASK Video. AVP has both product authorization and built-in online product registration to ensure ease of use and provide a secure method of distributing videos instantly to customers, he adds.

This new distribution method gives both customers and online retailers an advantage. Retailers no longer have to ship and stock physical product, while having the entire ASK Video catalog available for sale. This also means that customers can instantly purchase and begin using any title as well. They simply download and install the AVP and authorize the ASK Video title with the purchased serial number.