SRS Labs says the SRS iWOW 3D is now shipping and is available from SRS Labs’ online store and select online retailers. It’s designed specifically for the iPad, iPhone, iPod touch and iPod nano to deliver an immersive, high fidelity audio experience, says Allen Gharapetian, vice president of Marketing for SRS Labs.

The SRS iWOW 3D is housed in a slim, sleek gloss black enclosure that features an extended line-out headphone jack at one end, while the other end is designed to connect to the standard 30-pin connector of an iPad, iPhone or iPod. The SRS iWOW 3D is available in two models: the premium iWOW-3DHF model and the base iWOW-3D model. Both models feature the new SRS iWOW 3D audio enhancement adaptor but in different package configurations.

Five interchangeable color faceplates create a personalized appeal (HF model only). Custom-designed in-ear earbuds are designed to further enhance the SRS iWOW 3D experience (HF model only), according to Gharapetian.

iWOW 3D users will also be able to further customize their iWOW 3D audio experience through a free downloadable app available through the Apple App Store. The SRS iWOW App allows users to select specific listening device modes such as headphones, speakers or car, and then optimizes the audio for that playback environment. Additionally, the SRS iWOW App allows users to further enhance their listening experience by allowing the ability to increase bass and treble and add a widened surround sound field.

Both products are available now at SRS Labs’ store ( and select online retailers. Pricing starts at US$59.99.