Perhaps the most buzz that came out of the Consumer Electronics Show surrounded an announcement that wasn’t even made at the tradeshow — the Verizon iPhone. Gazelle (http://www.gazelle.com), a “recommerce” service, has released the results of a survey that polled more than 200 attendees at the International CES and gauged the likelihood that current smartphone owners would switch to a Verizon iPhone.
Seventy-five percent of those polled said that if they did indeed purchase a Verizon iPhone, they would trade in their current smart phone for cash to pay their ETF and fund the switch to the Verizon iPhone. The survey also showed that iPhone owners’ dissatisfaction with AT&T’s service will “drive them to put an end to this love-hate relationship.
iPhone 3GS and 3G owners led the pack of respondents most likely to make the switch to the Verizon iPhone (62% and 59% respectively would switch to Verizon iPhone). iPhone 4 users, on the other hand, won’t be so quick to make the jump, as just 27% of respondents indicated they would switch to Verizon. Of those respondents that planned to switch, being “unhappy with AT&T service” was overwhelmingly selected as the biggest reason for doing so, with more than 90% selecting this response.
Current iPhone users won’t be the only ones lining up for the Verizon edition. Blackberry and Android users split nearly down the middle on their intent to purchase the Verizon iPhone (53% and 50% respectively would switch to Verizon iPhone).