Apple’s brand value grows by 32%
Apple placed third in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking (http://www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx) released today. It ranks behind Google and IBM, but is ahead of Microsoft.
When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than US$2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.
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