Year: 2010

The Nielsen Company (http://blog.nielsen.com/nielsenwire/online_mobile/connected-devices-does-the-ipad-change-everything) recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Among the insights:

° Four percent of U.S. households now own tablet computers.
° The iPad trumps the iPhone for “print” and video viewing.
° A majority of iPad owners have already downloaded and paid for content

Apple has issued an initial outline of what developers will need to do to get their apps listed in the upcoming Mac App Store, reports “AppleInsider” (http://www.appleinsider.com).

Three iPad owners who sued Apple this summer because their tablets overheated have added Apple’s TV and web commercials to their complaints, reports “Computerworld” (http://www.computerworld.com/s/article/9192219/Hot_iPad_lawsuit_turns_Apple_s_ads_into_ammo). Court documents show that Jacob Balthazar, Claudia Keller and John Browning amended their original federal complaint to cite iPad ads as key in their decision to buy the Apple tablet.

Apple has added 2.8GHz, Intel Core i7 processor options for its 15- and 17-inch MacBook Pros. Customers can now choose to upgrade their notebooks with 2.8GHz Core i7 CPUs, which are now available for both notebook sizes.

Upgrading the 17-inch MacBook Pro to the 2.8GHz adds US$400 to the basic price. It’s a $200 upgrade for 15-inch MacBook Pro customers.