Year: 2010

iAds coming to Europe in December

Apple will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.

Apple says since its US launch in July, iAd has signed on over half of the top 25 leading US national advertisers in just four months, with a projected 21% share of US mobile display advertising revenue for 2010 according to research firm IDC.

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Apple will do iWork for Windows

It’s probably just a matter of time before Apple ports its iWork apps to Windows. This would be a move that makes sense for a variety of reasons.

The main one is that a Windows version of iWorks would mean more sales of the bundle that includes Pages, Keynote and Numbers. More sales would equal more money to invest in further development of iWork. Apple could then truly turn iWork into a serious Office competitor for those folks who don’t need all the bells and whistles of the Microsoft software — and most folks don’t.

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Retrevo report: holiday season looking good for Apple

By Andrew Eisner

Unemployment is high and consumers are sacrificing this year but it appears that consumers still want their gadgets and they’re willing to stand in line to get them providing the price is right.

The latest Retrevo Gadgetology study asked consumers what was on their holiday wish lists and how much they were planning to spend on gadgets and gadget accessories. We discovered that certain groups of consumers are more likely to buy electronics and shop in stores this holiday season and Black Friday.

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Flexible Silicon Screen offers enveloping protection for the iPad

Dexim (http://www.dexim.net) recently announced the availability of its line of fashionable cases and reflective screen protectors for the iPad. The new line offers a range of colorful designs, surface types and a variety of features.

One of my favorites is the DLA139 Flexible Silicone Sleeve (US$29.90), which comes with an anti-scratch screen protector, squeegee-card and cleaning cloth. The sleeve fits the iPad snugly, so doesn’t increase the bulk of the svelte Apple tablet. Plus, it offers access to the headphone jack, switches, sensors, the dock connector, etc.

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