Greg's bite: TV's changing channel
TweetFollow Us on Twitter

Greg's bite: TV's changing channel

By Greg Mills

Things are starting to fall into place on the Apple TV front. Blockbuster filed for bankruptcy, as expected, under great market pressure from NetFlix and RedBox. Apple will seal the doom of Blockbuster by adding one more strong competitor to the mix of TV content providers.  

Blockbuster expects to shed about US$900,000 million of debt and leases by going bankrupt. While they will be leaner and meaner, it is far from certain they will survive.

Blockbuster's biggest problem is that they were way too slow to abandon the business model that had worked for so many years. Putting in brick and mortar stores in every town and lining the shelved with TV and game content in physical form worked for a long time. They rented the titles and had to purchase all the content in vast quantities, distribute and keep a running inventory of all those VCT tapes, DVD disks and game disks. They had to sign leases on the store fronts for period of years and invest hundreds of millions in store front remodeling. They franchised and also had company owned stores.  

Then the digital download started with cable TV and satellite providers. Then RedBoxes began to turn up around towns. The RedBox DVD dispensers offered a cheap and easy way to pick up DVD movies for a buck a pop at McDonalds or the like. It is hard to compete with large red refrigerator sized footprints scattered around town renting recent DVDs dirt cheap. Then NetFlix began to rent DVDs through the mail and downloaded over the internet.  

Customers began to allow their Blockbuster memberships to expire and obtained digital video content other ways. Too late to save their bacon, Blockbuster began to also stream content. The problem is that the legacy of leased storefronts dragged them down. All across the country are empty Blockbuster stores or desperately failing stores that barely survive. This is the fate of companies that are too content to milk the "go to market" methods of the past and are not nimble enough to make changes required to meet new technology head on.

Apple's new server farm in South Carolina is being built for a number of reasons, and Apple TV is a heavy hint. While NetFlix is partnering with Apple right now, the history of being too close to Apple indicates one of two results long term. Apple will compete and capture the market or simply buy the partner out and make the entire product Apple's.  

Watch what happens in the next few months. Apple is so loaded with cash they could buy NetFlix easily. I suspect they would be able to convert most NetFlix customers to stay on board as Apple begins to take over the business. The alternative is that Apple simply outgrows NetFlix and takes them over a while downline, when the business has largely been taken over by Apple anyway....

I recently bit the bullet and joined NetFlix. They always ticked me off that they overcame my pop-up blocker more than any other advertiser. I tend to punish bad citizens of the Internet but swallowed my frustration with them and signed up. I have downloaded several movies and played then on both my MacBook Pro and my iPad. They downloaded OK, and I expect my new Apple TV device to arrive any time. I will let you all know how that works out. I am planning to run my Internet cable under the floor to move my cable modem to the space near the HDTV. I will hook up the Wi-Fi server, PlayStation 3 and all that stuff under the TV equipment shelf in the master bedroom.  

We have Dish TV and run an additional TV down stairs off one DVR. Dish has worked out well, and the Dish DVR software is head and shoulders better than the TimeWarner Cable DVR box it replaced. I had a terrible experience with DirecTV. I think we all have had bad experiences with all the current video content providers. I look to Apple to make that all better.  

My plan is to dump one Dish pay TV channel to pay for my NetFlix account and then use NetFlix download over AppleTV as a movie channel. I will also consider Apple's TV offerings, but I don't think I am interested in paying $1 to watch a TV show I can see for free on Dish or pay $5 to see a movie I can see a few months from now on NetFlix.

The path to controlling the living room is going to be a long haul for Apple, but who knows what they will come up with that will wow us? Talk of an Apple HDTV are making the rounds again. I see further development of the Apple TV device as a slam dunk development and won't hold my breath to see Apple launch an HDTV.  

There simply is not enough money in manufacturing TV sets.  Have you noticed the price dropping on big TVs lately? Making the Apple TV device more of a DVR is much more likely.  That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at ; His email is )


Community Search:
MacTech Search:

Software Updates via MacUpdate

TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »

Price Scanner via

Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more
Black Friday: Apple Watch for up to $100 off...
BLACK FRIDAY Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday. Below is a roundup of the deals being offered by authorized Watch resellers:... Read more

Jobs Board

Specialist *Apple* /Mac Desktop - University...
…technical support, expertise and user training for a variety of Apple /Macintosh hardware, software and devices.Researches, analyzes and resolves complex Apple Read more
*Apple* Site Security Manager - Apple (Unite...
# Apple Site Security Manager Job Number: 42975010 Culver City, Califo ia, United States Posted: Oct. 2, 2015 Weekly Hours: 40.00 **Job Summary** The Apple Site Read more
WiSE *Apple* Pay Quality Engineer - Apple (...
# WiSE Apple Pay Quality Engineer Job Number: 44313381 Santa Clara Valley, Califo ia, United States Posted: Nov. 13, 2015 Weekly Hours: 40.00 **Job Summary** Join our Read more
Holiday Retail Associate with *Apple* Knowl...
…and assertive.Someone who can troubleshoot iOS devices (iPhone and iPad) and Apple Mail issues.Someone who can offer solutions.Someone who can work weekends.Someone with Read more
*Apple* Systems Engineer (Mclean, VA and NYC...
Summary:Assist in providing strategic direction and technical leadership within the Apple portfolio, including desktops, laptops, and printing environment. This person Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.