Rodale Inc.’s “Runner’s World” ( says the digital edition of the publication, designed exclusively for the iPad, is now available for purchase in the Apple App store for US$4.99. Runner’s World is the first consumer running magazine to enter the iPad market.

The September issue of “Runner’s World” serves as the title’s inaugural digital edition and is exclusively sponsored by Puma. Downloaders will receive multimedia and interactive content, plus 26 free “preview” pages of handpicked content from the issue, including an exclusive profile of the nation’s Second Lady and running enthusiast, Dr. Jill Biden, as well as an audio reading from Peter Sagal, “Runner’s World” columnist and host of NPR’s “Wait, Wait Don’t Tell Me!” iPad users can also purchase a comprehensive Marathon Training Guide designed specifically for the device.

In addition to the reliable running tips and in-depth feature stories found in the print edition of the magazine, users will also have access to bonus content not found in the actual issue, including exclusive videos, polls and quizzes, slideshows, and a full range of interactive social networking capabilities.