The 2010 Photoshop World Expo (, the largest exhibition of digital photography and Photoshop-related products and services, will be held Sept. 1-3 at the Mandalay Bay Resort & Casino in Las Vegas.

Photoshop World is produced by the National Association of Photoshop Professionals (NAPP) in partnership with Adobe. The industry expo features product launches, hands-on demonstrations, exclusive offers, and promotions and giveaways from more than 40 exhibitors, including Adobe, Adorama, B&H, Dell, Epson America, iStockphoto, Mpix, Nik Software, onOne Software, Wacom Technology and Xerox Corp.
Throughout the course of this year’s expo, photographers of all levels have the opportunity to hone their shooting and lighting skills at a special interactive booth on the show floor. Sponsored by F.J. Wescott, a leader in professional photography and video lighting equipment, the booth features four live model and product shoot scenarios. Along with snapping photos during the ongoing simultaneous shoots, attendees will have a chance to get onsite advice and feedback, as well as product recommendations from F.J. Wescott representatives.

NAPP and Kelby Training offer free bonus classes during regular expo hours taught by noted industry experts. Titles of these hour-long classes include: Digital Photographer’s Notebook, Designing with 3D, Hollywood Movie Posters, Building a Successful Portfolio, and Contrast, Details & Color Manipulations. These bonus classes will be open to the general public on the final two days of the expo starting on Thursday, September 2 from 1:00 to 5:00 pm, and on Friday, September 3 from 9:00 am to 1:00 pm. The Expo will be held in the Mandalay Bay Resort & Casino South Convention Center, Bayside B in Las Vegas.

For the first time ever, expo attendees can opt-in to receive exclusive text alerts, including onsite product giveaways, special discounts and breaking exhibitor news, by texting “PSW EXPO” to 32075.