More US consumers eyeing femtocells
TweetFollow Us on Twitter

More US consumers eyeing femtocells

I'd love -- REALLY LOVE -- to have an iPhone 4 (assuming, of course, I could get my hands on one). However, AT&T's crappy wireless service in my neck of the woods prevents this -- though Verizon's service has gotten increasingly worse. Maybe I need a femtocell.

International research firm Parks Associates today announced the results of the most comprehensive survey to date of U.S. consumer attitudes to femtocells, conducted on behalf of the Femto Forum.

AT&T, among other companies, is rolling out femtocells that, when connected to the home's broadband modem, will pick up signals from the cell phones in the home and relay them through the Internet connection. In essence, they're small cell towers for the home. AT&T wants to sell me one for $150. But if their wireless service stays crappy, they should give 'em away.

Regardless, lots of folks are going the femtocell route. A new survey by the Park Associates research group finds that more than half of U.S. broadband households with mobile phones are interested in femtocell benefits, and are willing to pay for the devices and associated new services.

The survey found that fewer than 10% of consumers were previously familiar with femtocells. However upon exposure to a description of the femtocell and its benefits, 56% of respondents found femtocells appealing -- of these, two thirds found the technology either “very” or “extremely” appealing. Additionally, 89% of those respondents who were already familiar with femtocells found them appealing, suggesting that interest will increase as awareness grows.

The primary driver for femtocell interest was improved in-home coverage. Important secondary drivers included increased mobile handset battery life, faster mobile broadband, advanced femtocell services and home-zone calling tariffs. The survey found that 72% of consumers who found femtocells appealing were very interested in at least one advanced femtocell service.

Examples of such services include Virtual Home Number, which rings every cell phone in the home, or Family Alerts, which warn when a subscriber has left or returned home. What's more, half of these respondents indicated a willingness to pay US$4.99/month for their single favorite service or $9.99/month for a bundle of their favorite three services.

Although Wi-Fi is sometimes viewed as a femtocell alternative, the Park Associates survey showed that 84% of people who heavily use Wi-Fi on their 3G devices found femtocells appealing. Improved voice coverage and battery life were the top drivers for femtocell demand among these Wi-Fi users.

The study also revealed that femtocells can have a major impact on consumer satisfaction and loyalty. Among consumers who consider themselves likely to change operator in the next 12 months, 44% said that they would very likely reconsider if their current operator offered a femtocell. Similarly, 35% of consumers in multi-operator households said they would likely consolidate their services around a single provider who offered a femtocell.

Although over 90% of those who found the technology appealing expressed willingness to pay upfront for the device, respondents demonstrated sensitivity to the actual price level. Demand is highest when upfront device costs are in the $20-$50 range. This demand halves when in the $50-$100 range and halves again when the cost exceeds $100.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Bookends 12.5.8 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Chromium 44.0.2403.125 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 44.0.2403.125: This release contains a number... Read more
iMazing 1.2.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Audio Hijack 3.2.0 - Record and enhance...
Audio Hijack (was Audio Hijack Pro) drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio... Read more
FontExplorer X Pro 5.0.1 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
Calcbot 1.0.2 - Intelligent calculator a...
Calcbot is an intelligent calculator and unit converter for the rest of us. Featuring an easy-to-read history tape, expression view, intuitive conversion, and much more! Features History Tape -... Read more
MTR 5.0.0.1 - The Mac's oldest and...
MTR (was MacTheRipper)--the Mac's oldest and smartest DVD-backup app--is now updated to version 5.001 MTR -- the complete toolbox, not a one-trick, point-and-click extractor. MTR is intended for... Read more
LibreOffice 4.4.5.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Adobe Lightroom 6.1.1 - Import, develop,...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
File Juicer 4.41 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. It finds and... Read more

Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions... | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to... | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the... | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which... | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is... | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your... | Read more »
OPERATION DRACULA (Games)
OPERATION DRACULA 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: 25% off launch sale!!! 'Could prove to be one of the most accurate representations of the Japanese bullet hell shmup... | Read more »

Price Scanner via MacPrices.net

Sale! 13-inch MacBook Pros on sale for $100 o...
B&H Photo has 13″ MacBook Pros on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz/500GB MacBook Pro: $999.99 save $100 - 13″ 2.7GHz/128GB Retina... Read more
Sale! Save $100 on 13-inch MacBook Airs this...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model.... Read more
Worldwide Tablet Market Decline Continues, Ap...
The worldwide tablet market declined -7.0% year-over-year in the second quarter of 2015 (2Q15) with shipments totaling 44.7 million units according to preliminary data from the International Data... Read more
TP-LINK TL-PA8030P KIT Powerline Featuring Ho...
Consumer and business networking products provider TP-LINK is now shipping its TL-PA8030P KIT AV1200 3-Port Gigabit Passthrough Powerline Starter Kit that expands your home’s network over its... Read more
Apple refurbished iPad Air 2s available for u...
The Apple Store has Apple Certified Refurbished iPad Air 2s available for up to $140 off the price of new models. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB... Read more
Updated Apple iPad Price Trackers
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers. Read more
Apple refurbished 2014 13-inch 128GB MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ MacBook Airs available starting at $759. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.4GHz/128GB... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more

Jobs Board

Executive Administrative Assistant, *Apple*...
…supporting presentation development for senior leadership. * User experience with Apple hardware and software is preferred. Additional Requirements The following list Read more
*Apple* Bus Company is now hirin - Apple Bus...
Apple Bus Company is now hiring school bus drivers in the Pettis County area. Class B CDL preferred. Free training provided. No nights or weekends required. Flexible Read more
*Apple* Certified Mac Technician - Updated 6...
…and friendly, hands-on technical support to customers troubleshooting and repairing Apple /Mac products with courtesy, speed and skill. Use your problem-solving skills Read more
Infrastructure Engineer - *Apple* /Mac Envir...
…a part of a team Requires proven problem solving skills Preferred Additional Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales. Specialist - Retail Customer Service and Sales. Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.