In a note to clients, Barclays Capital analyst Ben Reitzes says that Apple — or at least its executive team — needs an attitude adjustment, according to “Fortune” (

“We are watching these developments carefully, and believe that Apple has to be more careful about how its comments and actions are portrayed –rightly or wrongly by regulators — now that it is the largest tech company by market cap in the world,” he writes. “Apple still seems to have an ‘underdog’ attitude and it was only a few years ago that investors were calling for it to adopt the strategies of tech laggards like Microsoft and Dell. While the underdog attitude keeps the company driving for growth and over-achieving — we believe the world no longer thinks of the company as an underdog at all.”