Showing a bit of overdue love for the Mac, Apple has kicked off a “Why you’ll love a Mac” campaign ( It urges folks to “Make the ultimate upgrade. To a Mac.”

“Why get a new PC and just upgrade your computer, when you can get a Mac and upgrade your entire computer experience?” Apple says.

It lists several reasons folks should choose a Mac, including:

° It’s designed to be a better computer.

° It comes with software you’ll love to use.

° It comes with the world’s most advanced operating system.

° It comes with award-winning support.

° It runs Office and works with your existing PC files.

° It’s compatible with your stuff.

° It doesn’t get PC viruses.

° It’s loaded with the latest technology.

° It runs Windows and Windows applications.