In what it says is the the world’s first demonstration of an iPad application for interactive streaming content, the inVDO app brings the unique, immersive features of Mozaik’s !Content (http://www.mymozaik.com) technology to mobile platforms. It purportedly enables viewers to enjoy their favorite movies and TV shows anywhere, and to interact with in-movie brands and products at any time.
inVDO offers the ability to embed search, shop and share capabilities into any form of video content. Its capabilities are made possible by Mozaik’s !Content technology, which includes the company’s Ads On Demand solution for pull-based advertising, contextual in-video search based on LIPSS search criteria (Locations, Items, People, Services, Soundtracks), and E-commerce integration. With inVDO and Apple’s magical iPad, content owners and aggregators are now in a position to offer consumers unique entertainment experiences and be able to monetize at the same time, says Bob Saffari, CEO and Chairman of Mozaik Multimedia.
Mozaik is demonstrating the inVDO iPad application for interactive streaming content in private, invitation-only meetings during the Digital Hollywood Spring event, the premier entertainment and technology conference in the nation, which is held in Santa Monica, California, May 3-6. The Mozaik inVDO iPad application will become available through the iTunes store in the near future, together with the launch of the first !Content-enabled titles (movies, television shows, music videos, sports programs, etc.).