Today at the 2009 NAB Show, Adobe ( is
highlighting advances in video and dynamic media software
technologies that improve the creation and delivery of content across
personal computers, televisions and mobile devices.

The show sees the company debut Adobe Flash= Platform for the Digital
Home, an optimized implementation of Flash technology that brings HD
video, interactive applications and services, new user interfaces and
online content to Internet-connected televisions, set-top boxes,
Blu-ray players and other devices. Adobe also unveiled a software
framework, code-named Strobe, that will help establish an open
industry standard for media players and accelerate the creation and
delivery of high-quality video and interactive experiences for Web

In addition, NAB 2009 sees the company preview Adobe Story, a new
online and offline software application for collaborative
scriptwriting, aimed at the film and broadcast markets. Currently in
the early stages of development, Adobe Story ties into the
pre-production phase of video workflows and will be integrated with
other Adobe products, as part of the Creative Suite product family.

“Adobe’s customers and partners continue to stretch and reinvent the
boundaries of storytelling and are looking for technologies that
expand audiences, help build businesses and showcase content in new
and compelling ways,” says Jim Guerard, vice president and general
manager of Dynamic Media at Adobe. “Adobe continues to shape the
future of media by providing creative tools that streamline rich
media workflows so broadcasters and media companies can create and
deliver consistent and engaging experiences on screen, online, and on

Adobe’s presence at the NAB Show includes two executive speaking
engagements focused on the benefits of new digital technologies for
broadcasters and media companies. Today at 10:30 a.m., in room number
S222/223 in the South Hall, Adobe CEO Shantanu Narayen will
co-present a Super Session address with Disney Interactive Media
Group CTO A.D. “Bud” Albers. “Reinventing Storytelling In the Digital
Age” will explore the impact of digital technology as it expands its
reach into all areas of content production and delivery.

On Tuesday, April 21 at 9 a.m., Simon Hayhurst, senior director of
product management for Digital Video and Audio at Adobe, will deliver
the keynote address at the Post Production World Conference organized
by Future Media Concepts at NAB. Entitled “The Post-Production
Broadcast & Film Revolution: Streamlining Today, Preparing for
Tomorrow,” the presentation will describe how post-production
professionals can benefit from new technologies such as searchable
video and native, tapeless workflows.

Adobe also announced Adobe Premiere Pro CS4 version 4.1, a free
update for existing customers of Adobe Premiere Pro CS4. The update
improves compatibility with RED cameras, offering more control over
RAW settings when used in conjunction with an updated RED plug-in,
available in May from In addition, Adobe Premiere Pro CS4
4.1 provides interoperability with Avid Media Composer software
through a number of software fixes, enabling Adobe Premiere Pro to
import Avid projects without recapturing media files.

Finally, the update includes software fixes to enable full HD
workflows on g post-production hardware — including AJA, Blackmagic,
and Matrox video cards — and many other fixes. Adobe Premiere Pro
4.1 is expected to be available in late May via the Adobe updater and
from the Adobe web site.