iPhone SDK Downloads Top 250,000

New App Store Available in 62 Countries

SAN FRANCISCO–June 9, 2008–Apple today announced that downloads of its
iPhone SDK (Software Development Kit) have topped more than 250,000 since
its launch on March 6. The iPhone SDK provides developers with the same
rich set of Application Programming Interfaces (APIs) and tools that Apple
uses to create its native applications for iPhone. Apple today also
announced that its amazing new App Store will be available in 62 countries
bringing a breakthrough way for developers to wirelessly deliver their
applications directly to iPhone and iPod touch users around the world.
Users can download applications wirelessly and start using them immediately.

“Developer reaction to the features, power and simplicity of the iPhone SDK
has been incredible,” said Philip Schiller, Apple’s senior vice president
of Worldwide Product Marketing. “We are seeing some truly amazing native
apps from our developers and think users are going to love the breadth and
depth of the applications available from the App Store.”

Leading developers such as AOL, Cisco, eBay, Electronic Arts, Epocrates,
TypePad, Salesforce.com and Sega have demonstrated impressive native
applications developed using the iPhone SDK.

“The SDK allowed us to build a groundbreaking new AIM client in record
time,” said Kevin Conroy, executive vice president, AOL. “The platform’s
elegance and ease of use has inspired our developers to create innovative
new web and SDK based experiences for iPhone and iPod touch.”

“The iPhone SDK has given us an excellent set of tools and APIs to create
mobile extensions for FIM’s entire portfolio of web brands including
MySpace, IGN and Photobucket in the near term, and other properties such as
FOXSports.com down the road,” said John Smelzer, senior vice president of
Mobile for Fox Interactive Media. “The popularity of the iPhone, along with
the high demand for applications, gives us an amazing opportunity to create
groundbreaking mobile experiences.”

“Cocoa-touch is a compact and robust application framework that handles all
the heavy lifting for developers so they can concentrate on building their
applications in record time with the legendary Apple finesse we’ve come to
expect,” said David Krantz, president of YELLOWPAGES.COM.” iPhone has been
a game changer since it launched, and the availability of our
YELLOWPAGES.COM application on the App Store is going to make a great
device even better.”

“As mobile developers with primarily J2ME and BREW experience, we were up
and running with the iPhone within two weeks,” said Jonathan Backer,
manager of Mobile Engineering, The Walt Disney Company. “The hardware is
stable and full-featured, while the software development tools are
intuitive and represent a level of polish rarely seen in the mobile arena.”

“Since the launch of the iPhone we have seen a steady rise in traffic to
the MLB.com mobile site so it made perfect sense to develop a rich client
application for the App Store,” said Adam Ritter, vice president, Wireless
Major League Baseball, Advanced Media. “Our development staff was excited
to work on an iPhone application and reported that the SDK was robust and
straight forward and contained helpful development tools. All combined we
were able to expedite our development and deliver an application we know
baseball fans will enjoy.”

Pricing & Availability

The free beta iPhone SDK can be downloaded at
developer.apple.com/iphone/program. Membership to the iPhone Developer
Program is available worldwide. Developers set the price for their
applications–including free–and retain 70 percent of all sales revenues.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.