Purchase New Movies on iTunes Same Day as DVD Release

CUPERTINO, California–May 1, 2008–Apple today announced that new movie
releases from major film studios and premier independent studios are
available for purchase on the iTunes Store (www.itunes.com) on the same day
as their DVD release. New releases and catalog titles will be available
from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount
Pictures, Universal Studios Home Entertainment, Sony Pictures
Entertainment, Lionsgate, Image Entertainment and First Look Studios.
Movies purchased from iTunes can be viewed on an iPod with video, iPhone,
Mac or PC or on a widescreen TV with Apple TV, with new releases priced at
$14.99 and most catalog titles at $9.99.

“We’re thrilled to bring iTunes Store customers new films for purchase
day-and-date with the DVD release,” said Eddy Cue, Apple’s vice president
of iTunes. “We think movie fans will love being able to buy their favorites
from major and independent studios.”

New releases available for purchase on the iTunes Store this week,
concurrent with their DVD release, include “American Gangster” and “The
Diving Bell and the Butterfly.” Other popular titles now available for
purchase include “Juno,” “Cloverfield,” “I Am Legend,” “There Will Be
Blood,” “Alvin and the Chipmunks” and “Walk Hard: The Dewey Cox Story.”

The iTunes Store is the world’s most popular online music, TV and movie
store with a catalog of over six million songs, 600 TV shows and over 1,500
films including 200 in stunning high definition video. With Apple’s
legendary ease of use, pioneering features such as new iTunes Movie
Rentals, integrated podcasting support, iMix playlist sharing, the ability
to turn previously purchased tracks into complete albums at a reduced
price, and seamless integration with iPod and iPhone, the iTunes Store is
the best way for Mac and PC users to legally discover, purchase and
download music and video online.

Pricing & Availability

Movie purchases and rentals from the iTunes Store for Mac or Windows
require iTunes 7.6.2, available as a free download immediately from
www.itunes.com. iTunes movie purchases and rentals require a valid credit
card with a billing address in the country of purchase. iTunes Movies are
available in the US only and are $9.99 (US) for library title purchases and
$14.99 (US) for new release purchases and $2.99 (US) for library title
rentals and $3.99 (US) for new release rentals, and high definition rental
versions are priced just one dollar more with library title rentals at
$3.99 (US) and new release rentals at $4.99 (US). Short films are available
to rent for 99 cents (US). Movies can be previewed, purchased and watched
on iPod classic, iPod nano with video, iPod touch, iPhone and on a
widescreen TV with Apple TV.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with
its iPod portable music and video players and iTunes online store, and has
entered the mobile phone market with its revolutionary iPhone.