OWC Provides Memory Upgrade Options for New iMac Intel Core 2 Duo 20″
2.4GHz-2.66GHz, 24″ 2.8GHz & 3.06GHz Models

April 29, 2008, Woodstock, IL — Other World Computing (OWC)
(http://www.macsales.com/), a leading Mac and PC technology company,
announced today new Memory Upgrade Kits of 1GB, 2GB and 4GB for Apple’s new
iMac Core 2 Duo 20″ 2.4GHz, 2.66GHz, 24″ 2.8GHz and 3.06GHz models, which
were announced by Apple yesterday (April 28, 2008) and are just starting to
ship. OWC Mac Memory is also available in modules and kits of up to 4GB
for previous iMac models.

OWC New iMac Memory Pricing:
* 1GB Memory Module – $29.99
* 2GB Memory Module – $59.99
* 4GB Kit – $117.99 (configured as a matched pair of 2GB memory modules)

All memory options are immediately available and shipping. Additional
savings is also available for customers who take advantage of OWC’s
trade-in program, which provides $10 cash back for the trade-in for each
Apple 1GB module.

OWC is an Apple Developer Connection Premiere member and OWC memory
upgrades meet Apple’s electrical and mechanical design requirements. OWC
maintains an active state-of-the-art test lab to ensure the highest product
quality and reliability. Its modules provide a lifetime of
high-performance, reliable operation, backed with a Money Back Guarantee
and OWC’s Lifetime Advance Replacement Warranty.

“OWC is all about maximizing performance and, impressively, we’ve found
there can be better performance attained even between 2GB and 3GB memory
configurations than getting a new system with a faster processor,” said
Larry O=92Connor, President OWC. “More memory makes a tremendous difference,
as our real-world testing illustrates. Installing the full 4GB of memory
lets you truly reap the full benefits these systems have to offer.”

OWC – The Expert in Mac Memory

OWC is an expert in the Mac memory market, with nearly two decades of
experience providing memory module upgrades for Mac computers. The company
has conducted independent memory benchmarks on Apple’s Intel Core 2 Duo
iMac, Macbook, MacBook Pro, and Mac mini models, which show both how newer
and older systems compare, as well as the incredible benefit that
additional memory provides. Even upgrading a prior generation model to its
maximum memory can provide higher real-world performance than the latest
and fastest system with just a base memory level.

=46or more information, pricing, benchmarks, and immediate availability, see=

About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products
and support to the computer industry since 1988. The Illinois based company
operates the popular e-commerce portal (http://www.MacSales.com), which
features one of the largest online catalogs of computer and iPod
enhancement products, including Mercury, Neptune, and NewerTech
acceleration, storage, and FireWire product lines.

OWC is a Premiere Level Apple Developer Connection member and provides
extensive technical support for Macintosh users around the world. OWC is
also a strategic partner with Axiotron and exclusive US distributor of the
award winning Axiotron Modbook.

OWC is the winner of numerous awards, including Computerworld Magazine’s
Top Green-IT Companies for 2008 and the 2008 “Business Champion Award” from
McHenry County Economic Development Corporation. The company’s management
umbrella includes leading Internet Service Providers
(http://www.fastermac.net) and (http://www.owc.net) and is the leading
technology employer as ranked by the McHenry County Business Journal. For
more information, see (http://www.otherworldcomputing.com) or