Printroom Accelerates Photo Sales for Pro Photographers with New Apple
Plug-ins and Photo Management Software

New Plug-ins for Apple Aperture and iPhoto and More Powerful Photo
Management Software Lets Pros Start Selling Online the Moment a Shoot Ends

January 15th, 2008. San Francisco, Calif – Printroom, a leading provider of
websites, online storefronts, printing and fulfillment services to
professional photographers, is introducing new photo management software
solutions at Macworld Conference & Expo in San Francisco. Giveaways and
valuable show specials at Booth S-2545 and free three-month trials of
Printroom Pro memberships through the Printroom website are accompanying
the debut of Printroom’s new software tools. Purpose-built for Apple Mac
platforms, the new tools dramatically reduce the time and effort required
to make photos available online for clients to order photo prints and photo
gift products. The new software offerings are:

-Plug-ins for both Apple Aperture and Apple iPhoto that enable
photographers to easily upload images into their new and existing Printroom
online storefronts directly from within their preferred Apple photo
management application.

-Printroom Studio Manager (PSM) for Mac version 3.1 is the next generation
of Printroom’s own complete photo management application. PSM makes it easy
for photographers to organize images, prepare photos for online publishing
and specify top quality print and photo gift products to offer clients. PSM
3.1 puts powerful new configuration and order management tools at the
photographers=92 fingertips, making it simpler than ever for photography pro=
to customize their Printroom storefront to meet their business requirements.

“Capturing top-quality shots is only the start of the sale for pro
photographers,” said Printroom vice president of marketing Andrew Baum.
“Now Mac users can choose the studio workflow that best fits their needs,
whether it is with Aperture, iPhoto or PSM, and quickly publish online
galleries that meet the expectations of the most demanding clientele. As
soon as the shoot is over, no matter where they are, the pro can quickly
update their dynamic Flash home page and post galleries. With Printroom,
the opportunity for clients to make purchases is immediate, while the
excitement of the shoot and event is still fresh in their minds.”

A Complete Photo Business Solution

Printroom’s new software tools, in conjunction with Printroom’s Flash
website builder, provide pro photographers with an easy-to-use, complete
online photography business solution. Photographers have their website with
integrated storefront online in just minutes. Using Printroom’s
sophisticated Flash wizard, they build custom, multi-page websites that
rival website development that typically costs thousands of dollars. A demo
version of Printroom’s Flash wizard can be found at

Printroom Plug-Ins

The new plug-ins for Aperture and iPhoto are accessible directly within
each application’s menus. After selecting photos to upload, the Printroom
plug-in automatically creates and populates a formatted online gallery at
the photographer’s Printroom storefront. The Web storefront can always be
customized by the photographer to suit a target market with features
including password protection, tailored lists of photo product choices for
purchase and custom pricing.

Printroom Pro Studio Manager

Printroom PSM helps photographers manage every aspect of orders including
pricing, order approval, image correction, order tracking and direct lab
order options. An advanced synchronization capability speeds uploads by
more than 20 times. Mac PSM 3.1 introduces new capabilities such as
providing clients with the ability to select different professional grade
papers and color effects on a per order basis. It also adds direct lab
ordering capabilities, enhanced shipping and billing management, plus
greater flexibility for managing galleries from either a local hard drive
or online through the Printroom website. For additional details and other
new features, visit

Requirements, Availability and Pricing

Both Printroom plug-ins work with Mac OS X 10.4 or higher. The Aperture
plug-in requires Aperture 1.5 (or higher). The iPhoto plug-in requires
iPhoto =9208.

Pro Studio Manager for Mac version 3.1 requires Mac OS X version 10.5 or
higher running on a Macintosh with a Power PC G4, G5 or Intel Core
processor and at least 512 MB of RAM.

All three software tools are free to Printroom customers and are available
for immediate download at ( Use requires an
active Printroom account.

=46or a limited time, Printroom is offering pro photographers a free,
three-month trial of its Pro membership with which they can quickly build
their own robust Flash website and sample the new software and all of the
business benefits Printroom has to offer. The free, no obligation, trial is
available at (

Printroom offers three levels of membership to support professional
photographers. More information on memberships is available at

About Printroom

Printroom helps professional photographers of all genres, including event,
portrait, sports and weddings, focus on their craft by taking care of their
business with complete sales, marketing, printing, fulfillment and support.
One of Entrepreneur Magazine’s Hot 500 Fastest Growing Businesses in
America, Printroom supports more than 15,000 professional photographers who
rely on Printroom to build and maintain their websites and electronic
storefronts while satisfying their demanding clientele with top-quality
prints and photo products. In addition to working with photographers,
Printroom is the leading fan photography service in the United States,
supporting the operations of top entertainment and sports companies such as
American Idol, NASCAR, Justin Timberlake, Miss America, Barbra Streisand,
as well as numerous teams from Major League Baseball, National Hockey
League, National Basketball Association and National Football League. For
more information visit (