TUNEWEAR today announced the availability of PRIE Ambassador SideHook, a new line of genuine leather cases for iPod touch. The company moved the hook to the side to double as a stand for watching video. The hook can also be used to attach iPod touch to a belt loop or bag, or can be removed entirely. Also added is a convenient cardholder on the back, big enough for a driver’s license or commuter card. PRIE Ambassador SideHook is available in five different colors variations, including two versions in black leather for a classic look, or sienna, gold or silver models with contemporary styling. Pricing has been set at US$49.95.