Apple’s CEO Steve Jobs has made Time magazine’s cover again. “How Apple Does It” looks at the company’s recent successes and points to Jobs as the brainchild behind it. “This is partly a story about a company called Apple Computer. It’s also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it’s mostly a story about new things and where they come from, about which there are a few popular misconceptions.”