New DLO Relaxed Leather Cases Feature Multi-Textured Tanned Leather Designs
with a Laid-Back Casual Style

PARIS, FRANCE – September 20, 2005 – Digital Lifestyle Outfitters (DLO),
makers of the DLO mini fling fashion cases for iPod mini, today announced
the new DLO Relaxed Leather Cases for iPod. The genuine leather cases fit
all 4G iPods and feature a hip, distressed leather look. These ‘casual
lifestyle’ cases come in six different designs featuring contrast
stitching, brass rivets and supple, worn leather textures. The DLO Relaxed
Leather iPod Cases start at $34.99 and are being shown today at Macworld
Expo-Paris, booth C2. For more info, please visit www.dlo.com.

“We’ve designed a high-quality leather case that is dramatically different
from the typical black, corporate leather iPod case,” said Andrew Green, VP
of Marketing & Creative Director at DLO. “These new Relaxed Leather cases
are just so cool. There is nothing like them out there for iPod owners. The
stitching, the brass patina rivets, the worn, antique feel of these Relaxed
Leather cases is perfect. They parallel the trends seen on the street today
and fit in with the casual cool look we all love. Everybody is a rock star
with these cases.”

DLO’s Relaxed Leather cases come in six different styles – from the
“Football Stitch” to the “Single Rivet” design. Each has its own look and
feel but all feature a protective flip-over cover, a handy inside pocket to
store ID, credit card or cash and a leather covered belt clip for an easy
fit on the hip. The beautiful DLO Relaxed Leather cases are made from
genuine leather that ages and gets softer as it is worn and broken in.
Inside, a play-thru design offers access to all iPod controls, dock
connector and headphone port.

Pricing and Availability:
The DLO Relaxed Leather Cases for iPod cost $34.99 – $39.99 and will be
available at select retail outlets nationwide in October 2005. For more
info please visit www.dlo.com.

About Digital Lifestyle Outfitters:
DLO produces an entire line of computer and digital music player
accessories sold around the world. DLO products cover everything from cases
and cables to remotes and speaker systems. With the digital revolution at
hand – DLO is leading the way outfitting your digital lifestyle. For more
information, visit http://www.dlo.com.