June 28, 2005

Small Dog Electronics Launches “Fetch It”

Revolutionary service lets customers suggest products to meet their needs

Waitsfield, VT-Got an itch for tech gear? Small Dog Electronics’ pups will
scratch it. Small Dog Electronics, a leading specialty retailer of consumer
electronics, personal computers, and accessories, today announced “Fetch
It” an online forum service for customers who are looking for hard-to-find
products or want products that do not exist yet. Small Dog’s “tech
retrievers” will help search and sniff out the best products to meet
customers’ needs.

“We are responding to customer feedback on a whole new level,” said Don
Mayer, CEO of Small Dog Electronics. “We live like you live. We’re a bunch
of gear heads and know how frustrating it is to not find what you want. We
understand the digital lifestyle and want our customers to be able to find
the right product to make their digital life complete.”

Through “Fetch It”, customers can ask Small Dog pups to help them find the
right product to meet their needs. If Small Dog Electronics can’t find an
existing product to meet a customers’ needs, they will add it to a list of
new products to be developed. A Small Dog employee will personally assist
customers in acquiring the perfect product for their needs.

Participation in “Fetch It” is free. Participants will receive a coupon for
$5 off their next Small Dog Electronics purchase and 500 Top Dog Club “Dog
Treat” points with their first order. Customers can register to be a part
of “Fetch It” at
( Fetch It
members can submit product requests and ideas, and read and write product
reviews in the forum.

Small Dog Electronics is a leading specialty retailer of personal computers
and accessories, consumer electronics and software found online at
( and at its showroom in
Waitsfield, Vermont. Small Dog Electronics is the top Apple Computer
reseller in New England with more than $20 million in sales and is known
for its social and workplace policies.