According to a report released by market research firm In-Stat, Apple sold 8.4 million iPods in 2004 — a market share of over 30 percent, notes Tom’s Hardware Guide. “Apple’s iPod business model is running strong despite voices that have begun questioning the long-term success of the strategy. In-Stat reported that Apple sold nearly one third of all digital audio players in 2004. Of the 27.8 million-unit market, Apple’s iPod product line achieved a 30.2 percent share or 8.4 million sold units.”