Popwire releases Compression Master 3.1

STOCKHOLM – June 9 2005 — Today Popwire Technology releases Compression
Master 3.1. The upgrade includes enhanced features, extended format support
as well as Tiger and QuickTime 7 compatibility. Among the highlights are
H.264 (AVC) video, Windows Media MBR, High Definition (HD) support, Flash
video and full QuickTime video integration. The new product upgrade will be
free for existing customers.

“With this release we are adding a lot of features and formats that we know
our customers have been missing. For example Windows Media Intellistream
and QuickTime video integration. This means you get access to all your
installed QuickTime codecs such as Sorenson 3. We also decided to release
H.264, although we still consider it to be a preview technology at the
moment. Our beliefs are that H.264 will start to take off commercially by
the end of the year. We will therefore, during the next six months,
concentrate intensely on extending and developing H.264 to improve its
quality and speed. Another important feature, based on feedback from our
customers, is Flash video”, says Kay Johansson CTO at Popwire.

Compression Master can be purchased directly from the Popwire site.

Phone: +46 733 25 44 10
or visit (http://www.popwire.com)www.popwire.com

About Popwire:

Popwire delivers Industrial Strength Media Coding solutions to the
professional media industry. Popwire’s Media Coding Suite simplifies the
process of multiple format encoding and transcoding. Our customers include
TV production companies, content aggregators, internet service providers
and wireless operators.

Popwire’s state of the art Media Coding Systems save time and money for
digital media producers.