Piper Jaffray senior research analyst Gene Munster believes that the rumored $500 “headless iMac” would greatly appeal to potential switchers who would not consider Apple’s current pricing. “Based on our belief that Windows iPod owners and PC users irritated by security concerns are more apt to buy a Mac now than in the recent past, we believe that it is not out of the question that Apple would try to capitalize on this opportunity with a more widely accessible product,” writes Munster in a note to clients given to MacMinute. “We would view the introduction of a $500 iMac positively, as we believe it would appeal to many potential ‘switchers’ that would likely not make the move at a $1,299 price point, but would consider a $500 product.” Munster also expects Apple to introduce a flash memory-based iPod and increase capacity of its iPod mini to 5GB at this month’s Macworld Expo in San Francisco.
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Apple gets poor marks for environmental concerns
May 19, 2004
October 2, 1998