BusinessWeek has profiled Apple CEO Steve Jobs this week in the magazine’s greatest innovators of the past 75 years series. “More than anyone else, he brought digital technology to the masses. As a visionary, he saw that computers could be much more than drab productivity tools. Instead, they could help unleash human creativity and sheer enjoyment. A marketing genius, he conceived of elegant products that captured consumers’ imaginations. And as a relentless perfectionist, he came up with creations that actually delivered on their promise — raising the bar for rivals.”