Randall Stross of The New York Times writes that in spite of Apple’s recent successes, the company can do better — much better. Stross looks at the early days of Pixar [free registration required], where Steve Jobs is CEO, and tracks it from its humble beginnings to where the movie making powerhouse dominates today. “He’s capable of better, much better. His record as C.E.O. of Pixar Animation Studios – he somehow serves as the boss of two publicly traded companies – suggests that, at Apple, he may yet pass from erratically great to best of the best,” writes Stross. “In the early years at Pixar, he had incredible technology and no idea what to do with it. But once the strategic vision came into focus, he started on a roll that is unlike any other and continues to this day.”