More and more consumers are turning to the new generation of mobile phones for their portable music playing needs, according to a Reuters report. “The days of a mobile phone that functions merely as a communications device capable of playing only off-key ringtone renditions are coming to an abrupt end,” reports Bernhard Warner. “A raft of new phones with souped-up storage, bright color screens and stereo-quality sound systems are hitting the market, mainly to compete with an array of PDAs that themselves double as a phone. Together, these new gadgets have morphed into an entertainment device to challenge Apple’s dominance in the MP3 player market.”